Nettle: One User's Experience

TOG Wants R-e-s-p-e-c-t

We've been complaining bitterly, these last 25 years, that we get no respect, that we are thought of as nothing more than decorators, if we are thought of at all. Guess what? We have no one to blame but ourselves. We have sat on the sidelines, perpetually powerless, whining, instead of changing up the game so we can win.

Read the askTOG article for his proposal.

Of course, there are others who think TOG is blowing hot air. For instance, there's this rebuttal and there's the Interaction Architect Job Title Generator.