June 23, 2004

InAudible

I got this form email from the CEO of Audible:

Date: Wed, 23 Jun 2004 15:40:56 -0400 (EDT)
From: Don Katz <xxxxxxxxxx@audible.com>
To: Brian Dear <xxxxxxxxx>
Subject: Recent Web Site and Customer Service Response Time at Audible.com

Dear Brian,

Six days ago we decided to invite our listeners to stock up on summer audio at the special price of $9.95 per title. The response was literally overwhelming. We have long talked about the advantages of the Audible system, among them the fact that our digital distribution methods prevent us from ever being out of stock, but in recent days our Web site has slowed to unacceptable levels as a tremendous number of customers all sought to download titles at once.

Many customers contacted customer service, which in turn created extensive, and similarly unacceptable, waiting times. The sale has ended, but yesterday's release of Bill Clinton reading his new book has kept traffic at all-time highs. This unfortunate situation is temporary, but I do want to apologize for sluggish Web site speed and a lapse in timely customer service.

We will quickly increase the number of customer service staff members, and everyone who works at Audible, including our executive team, will be pitching in to handle your calls. We are also increasing our server capacity to improve the response time of our Web site. We will have these updated servers up and running very soon, which will allow our busy customers to move through our site quickly.

Please allow me to apologize for any inconvenience this may have caused you in recent days. Our customers have the right to expect top notch service, and we are working hard to make sure we meet their expectations.

Sincerely,

Don Katz Founder and CEO

My first thought: why didn't you extend the duration of the special discount program? If customers were inconvenienced and couldn't get through, it seems that the right thing to do is extend the program.

Adding more Customer Service and more servers is fine, but that's not what you invited your customers to do -- you invited them to buy stuff at a discount, then made it difficult if not impossible for them to get through.

Hmm.

Posted by brian at June 23, 2004 01:17 PM | TrackBack

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